Working with Coca-Cola
One of the things we’re most interested in in is how to get our content directly to audiences. So rather than just creating one main film, we often create different edits for multiple purposes. For example, in the projects above, you can see how we created one central piece of content designed to have a broad appeal. This is the ‘human interest story’.
For example: https://vimeo.com/boldcontent/human-interest
Then we created a ‘project edit’ which is designed for use on corporate websites and at conferences to show the good work that Coca-Cola is doing. This has more of a brand focus than the human interest story so it’s less shareable but still an essential piece of content. https://vimeo.com/boldcontent/project-edit
We then created ‘supporting content’ so we can target different online audiences. For example, during our shoot about a Coca-Cola supported water project where we met a farmer called Karmenu, we created breakout pieces of content designed to target different online audiences. We created two light-hearted pieces of content ‘Joe’s Farm Tour’ and ’The Game of Bocci as it’s played on Gozo.’ We made a film where Karmenu explains the rules of a traditional game called Bocci. https://blumediastudio.com/
There is a surprising amount of search traffic around the word Bocci so we were able to rank on that search term, meaning that a whole new audience, who would otherwise never have known about the water shortage issue, have learned about life on Gozo and have been directed to follow a link back to the main film to learn more.