Given the purpose of the video was to celebrate a moment in Irish Whiskey’s history, we decided to look to the past for inspiration. Consequently we decided to create a homage to the era of film noir.
With this project we got to work with two of the world’s leading mixologists to create a commercial which showed off their talents. Directed by Tamara Rosenfeld the entire video was shot over an evening in a bar in south London.
The mixologists were inspirational to work with and helped us come up with the concept about a man searching for the world’s perfect drink.
Jameson is a blended Irish whiskey produced by the Irish Distillers subsidiary of Pernod Ricard. Jameson is the best selling Irish whiskey in the world and has been sold internationally since the early 19th century.
Jameson commissioned a promotional video to celebrate the anniversary of the return of Irish Whiskey following its ban during prohibition.