A web commercial for US tech startup Emberlight showing the advantages of an intelligent home lighting system. This is the second commercial we created after the production of an initial video which was used to draw attention to the product’s USPs for a crowdfunding campaign.
For the commercial, we used cinematic cameras with film lenses to give it a cutting edge look, this included a range of cinematic lenses which are used to give the commercial a high production value look. As well as the camera equipment we used a series of film lights to create ambient light and used Emberlight’s to finish lighting the scenes in the product demo shots.
Emberlight is a tech start-up company that specialises in intelligent home lighting systems. They ran a successful Kickstarter with our video at the forefront of their campaign.