When creating the Coca-Cola recycling video, we wanted to make a bright, appealing world that easily grasps the viewer’s attention. We chose a low poly art style to keep the animation as simple and child friendly as possible, while retaining a message throughout the video’s storyline. Using Autodesk Maya, we crafted a series of unique character rigs and lighting systems to bring this low poly world to life.
A global leader in the beverage industry, the Coca-Cola company offers hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages.
Coca-Cola Europe asked us to create an animation to highlight how everyone can play their part in recycling across Europe.