The #BestManProject revolutionises the idea that you don’t have to wait for a wedding to be a best man to your friend. These videos explore the awkward, masculine tension that comes about when two best friends are coaxed to open up to each other.
This video features comedian Rio Ferdinand and his best mate, Jamie Moralee.
Our campaign has been picked up by Vice and distributed by Noisy to millions of viewers.
You can see more about the #BestManProject here.